From the first word
to the closed deal.
I'm Idan, a marketer with 15 years in global B2B tech. I started as a copywriter, grew into creative direction, and have since built brands, content engines, event programs and marketing teams for cybersecurity, MedTech and market intelligence companies.
- Father of 2
- Lives in Tel Aviv
- Into photography, cycling & guitar
- 15 years in global B2B tech
- Built 3 marketing functions from zero
- 25+ global events a year
- GEO pioneer: 168 AI answer-engine queries
A builder at heart. I like walking into a blank page and leaving behind a brand, a team and a machine that keeps running.
My career began with words: copywriting at a digital agency, where I grew into Creative Director. That creative core has stayed with me through every role since, from being the first marketing hire at a security startup, to rebranding a cybersecurity company, to running 25+ global events a year, to leading marketing, sales and SDRs as a director.
I've worked across APAC, EMEA and North America, and I'm happiest where strategy, story and execution meet.
Multimodal marketer.
Trained on 15 years of real campaigns. Zero hallucinations.
Led a full rebrand at Reblaze and grew the team behind it from 2 to 6. Rebuilt Votiro's messaging and brand from the ground up. Three website redesigns, each tied to a sharper story.
A copywriter turned Creative Director. I've directed high-performing campaigns, adapted collateral for global markets at Similarweb, and created the "LIS-tin Up!" podcast.
Ran a global strategy of 25+ events a year at Cyberint that closed new deals. Built year-round event calendars and represented brands at conferences and trade shows worldwide.
Built, mentored and led marketing teams across four companies. Today I manage marketing, sales and SDR professionals across the full revenue funnel.
Multi-channel programs across SEO, paid search, LinkedIn ABM, email and automation, with a martech stack I set up and run myself.
Strategy and launches across APAC, EMEA and North America, including product launches and an open-source security solution.
15 years, six companies, one thread.
Rebuilt the marketing function after two years without one, led a full website redesign, launched the "LIS-tin Up!" podcast and now lead marketing, sales and SDRs.
Owned multi-channel marketing for the Sales Solution product, built the 2024 marketing plan, created product-launch campaigns and adapted collateral for local markets with Product Marketing and Content.
Led a global program of 25+ industry events a year, built and mentored a young marketing team, and directed creative campaigns with the design team.
Led the rebrand and grew its team from 2 to 6, managed Marcom, revitalized the website and social channels, launched an open-source security solution and built a year-round event calendar.
Joined at an early stage and shaped strategy alongside the CEO. Revamped messaging and branding, reviewed all collateral, led the website redesign and ran local and international events and trade shows.
Where it all started: writing copy, then leading creative for digital campaigns. [ADD A LINE FROM LINKEDIN ABOUT THIS ROLE]
What I'm writing about.
A few results I'm proud of.
The College of Management
ACC Creative College
Mentor Graphics